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Here's what a seasoned A-10 Warthog pilot says it feels like to fire the attack aircraft's powerful cannon

19 August 2021 at 18:00

A-10 Warthog

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US Air Force Lt. Col. Matthew Shelly's first big combat mission as an A-10 Warthog pilot was a nighttime attack on a Taliban training camp in the mountains of Afghanistan.

"These were Taliban who were training to kill friendlies, to kill Americans," Shelly said.

US ground forces started the attack with a barrage of rocket artillery, which was followed by bombs dropped from bombers and strike fighters.

"It looked like an ant hill exploded," Shelly said, describing what he could see that night in his targeting pod. "All these enemies were running down the hill."

Relying on targeting guidance from an AC-130 gunship, Shelly and his flight lead made seven passes, firing almost all of the 1,150 rounds each of their A-10s carried.Β 

"My flight lead ended up emptying his gun and I nearly emptied all of mine on the enemy running down the mountain," he said. Shelly had about 100 rounds left when the fighting was finished.

That mission was during his first deployment to Afghanistan in 2009, a few years after Shelly joined the Air Force and about a year after he graduated from A-10 training, where he fired the cannon for the first time.

'It shakes the whole airplane'

Pilot conducts pre-flight inspection of his A-10C Thunderbolt II attack aircraft

The A-10 Thunderbolt II, commonly called the "Warthog," is basically a flying gun. It is built around the 30 mm GAU-8 Avenger, a powerful cannon able to fire at a rate of roughly 4,000 rounds per minute. The seven-barrel gun was designed for close air support (CAS) missions and is famous for the thundering "BRRRRRRT" noise it makes when fired.

Shelly, now the commander of the 74th Fighter Squadron at Moody Air Force Base and a seasoned A-10 pilot with 16 years in the Air Force and multiple combat deployments, told Insider that "the coolest thing I've ever done in an airplane to this day is shooting the gun."

"It's about two months into training before you actually shoot the gun, and it's a big deal" he said. "They make a big deal out of it because the gun is a big deal for the A-10."

"It is like when you're a kid and your dad finally lets you shoot off all the fireworks by yourself," Shelly said. "When you're shooting the gun yourself, that's what it's like. It is like I finally get the keys to the car. I get to light the fireworks myself."

A-10 pilots fire the aircraft's cannon in short bursts, with a combat burst lasting about two seconds.

Firing the gun fills the cockpit with the smell of cordite, an explosive propellant which smells like "a mixture of gunpowder and an electrical fire."

It can be pretty loud too. Pilots actually wear two layers of ear protection when they fly. More than hearing and smelling it, A-10 pilots feel it.

"It feels like driving over railroad tracks. That is what it feels like." Shelly said. "You're sitting right on top of the gun, so it shakes the whole airplane."

'I like this fighter-type flying'

Lt. Col. Matthew Shelly, commander of the 74th Fighter Squadron,  conducts pre-flight inspection of his A-10C Thunderbolt II attack aircraft at Moody Air Force Base on June 26, 2021.

In addition to the cannon, the A-10 Thunderbolt II can carry up to 16,000 pounds of varied munitions. This aircraft, which was first introduced in the 1970s, is the first US Air Force plane that was specifically built for close air support missions and engaging ground targets, including tanks and other armored vehicles, according to the service.

The Warthog can fight from austere locations, and it can even battle enemy aircraft if necessary. It is an awesome plane, especially with some of the upgrades in the A-10C, and it is loved by the pilots who fly it. But it was not Shelly's expected choice.

"I've always been around airplanes and wanted to fly," Shelly, whose father is a civilian pilot and who began flying small aircraft when he was 16, said. Shelly grew up in Kansas, where his father worked primarily as a tanker engineer at Boeing, exposing him to big aircraft like the KC-135 Stratotanker.

"I wanted to fly big airplanes," Shelly told Insider. "I had been around tankers, and I liked the tanker mission."

"That's what I wanted to do when I started my pilot training, but then I flew the T-6 [Texan], which is the first airplane that you fly in pilot training," Shelly said. "I was like, you know what, I like this fighter-type flying. I like flying upside down. I like pulling Gs. I like doing all those kinds of things."

Shelly shifted to a training path that ultimately led him to the A-10. A brief period when he served as an MQ-9 Reaper drone operator aside, he has been all in for the A-10 throughout his Air Force career. For him, at least, flying the A-10 is about so much more than the thrill.

'Protecting the friendlies on the ground'

Lt. Col. Matthew Shelly, commander of the 74th Fighter Squadron,  conducts pre-flight inspection of his A-10C Thunderbolt II attack aircraft at Moody Air Force Base on June 26, 2021.

"We are attack pilots because we fly an attack airplane. We fly a flying gun," Shelly said. "But most of all, we have a very distinct and designated mission of close air support. That means protecting friendlies on the ground, and we take a lot of pride in that."

For Shelly, that CAS mission and the culture associated with it is more important than the aircraft itself, which the Air Force plans to eventually phase out.

"I'm going to do everything I can to fly the A-10 until its gone," Shelly said. "But if I was forced to go fly something else because the A-10 was not there, my answer would be the F-35." The fifth-generation fighter is a very different aircraft, but it could be used for close air support.

"I am not as worried about the airframe as I am about the close air support culture," he said. "I don't want to lose that culture, that corporate knowledge, the understanding of how CAS works and the tactics, techniques, and procedures we have built in the A-10 community."

"We cannot lose that. We cannot afford to lose that," Shelly said. "We still have to be experts at that because the guys on the ground require that from us."

"My three priorities for the squadron are protect our friendlies, protect our families, and protect our future," the squadron commander said.

"The number one thing there is to protect our friendlies," he said. "It is our job to be experts at close air support and the A-10 so that when we have to protect our friendlies against the enemy, there is no question that we are ready to do that."

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What is Roku? How Roku's streaming devices work

19 August 2021 at 17:43

roku remote

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The rise of streaming platforms has made accessing your favorite shows and movies almost effortless, allowing many people to ditch their cable subscription to view a vast library of online content through applications.

Roku, which surpassed 100 million users in the US in 2020, has steadily become one of the most popular streaming options for cord cutters.

What is Roku?Β 

Roku is a brand of digital media streaming devices produced by the company Roku Inc. Roku devices connect to your TV or exist as software within a smart TV, and enable you to watch TV shows, news, movies, and other content over the internet through downloadable channels.

Roku's name derives from the Japanese word for "six," since it's the sixth company launched by its founder Anthony Wood. In 2008, the Roku DVP N1000 was the first product the company launched, and Roku has been improving and iterating on its devices since then.

Roku CEO Anthony Wood

Roku functions through its proprietary operating system and on hardware that comes in several variations. The most recognizable options come in the form of a streaming stick or rounded-square box. Roku also has a line of smart TVs, or Roku TVs, with a built-in operating system. The price range for Roku devices starts with the Roku Express at $29.99 and extends to Roku TV models north of $200.Β 

Some popular options of Roku devices include:

If you want a more immersive experience, Roku offers additional products to heighten the audio quality of your TV. Devices like the Roku Streambar connect directly to your TV and serve as both a streaming device and soundbar. There's also the option of adding a Roku Wireless Subwoofer to add deeper bass or the Roku Wireless Speakers for more immersive sound.Β 

How Roku devices work

The design of Roku products is meant to be simplistic, with a single-connection setup that allows for immediate use. After setup, you're able to download, install, purchase or subscribe to streaming channels and remove them later at your discretion, as we detail in the sections below.Β 

Whether you have a Roku-enabled soundbar or a Roku player, the functionality of Roku devices is similar. All Roku devices require an internet connection for use. This can be through the use of an Ethernet cord or a Wi-Fi connection.

Related Article Module: How to connect your Roku device to a TV and set it up for streaming

Each Roku box contains an HDMI cable, a power adapter, MicroUSB cable, and a Roku remote. You can insert a Roku Streaming Stick directly into your TV's USB port. For other Roku devices, you'll attach the HDMI cable, plug in the power adapter, and utilize the Roku remote to connect to a wireless or wired connection to your home network to complete the setup.

Roku

What you can watch with Roku

After initial setup, Roku gives you the opportunity to install a wide variety of applications for streaming content. Among its thousands of channels, Roku gives you access to live local networks like ABC, CBS, Fox, and NBC. All major streaming services have apps on Roku, including Netflix, Hulu, Disney Plus, and HBO Max. Alongside video apps like YouTube and Vimeo, Roku allows you to download music streaming platforms like Spotify or Pandora.

Adding channels on Roku is a straightforward process. Access the Home Menu and scroll down until you reach Streaming Channels, then click OK. You'll be taken to the Roku Channel Store where a majority of the apps are free to download. You can manually search through apps using the Roku remote or voice commands. This feature allows you to search without closing the current app you may be watching.

How to connect to Roku with other devices

Roku is also available as an app for smartphone users. Its software allows you to view Roku's programming at home and on the go. Not only can you watch content from your mobile device, but it can also function as a remote for your Roku player. The integration between your Roku hardware and the mobile software gives you the power to launch, add, and remove channels. Since it's connected to your phone, you can also cast photos and videos to your TV or mirror your phone screen.

Roku's latest models support Apple's AirPlay, a feature that is integrated across MacOS, iPadOS, and iOS devices and allows for seamless casting and screen mirroring.

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What is single sign-on? Understanding the authentication method that lets you log into different websites and apps with a single username and password

19 August 2021 at 16:31

woman uses laptop

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When using multiple applications or sites owned by the same organization, it can be time-consuming and more than a little frustrating to have to enter several different usernames and passwords. That's where single sign-on comes in.

What is single sign-on?

Single sign-on (SSO) is a popular authentication method designed to simplify the login experience by allowing users to enter a single set of credentials for access to multiple applications.

The process works by relying on a relationship between a service provider (a website or application) and an identity provider (the SSO system). The two exchange certificates containing identity information. This ID, which comes in the form of login tokens, contains information about the user, such as a username or email and password, to allow the service provider to know the connection is from a trusted source.

How does single sign-on work?

While a SSO login is simple for the user, the technical process behind it is quite complex. Here's a breakdown of how SSO works.Β 

1. The user opens the website or application they wish to use, at which point the service provider sends a token to the SSO system in a request to authenticate the user.Β 

2. If the user has already been identified β€” that is, they've logged in on a previous visit or on another application or website under the same SSO umbrella β€” access is granted. If the user hasn't logged in, they'll be asked to do so.Β 

3. When the identity provider validates the credentials entered by the user, it will send a token to the service provider to signify authentication.Β 

4. The service provider grants access to the user.Β 

While SSO may not be right for every organization, for those with multiple applications or websites under their umbrella, it can be a good choice not only from an administrative standpoint and in terms of user satisfaction.

Advantages of single sign-onΒ 

  • SSO allows users to access applications and accounts much more quickly and with less hassle.
  • Users only need to remember one set of credentials, such as a username and a single password.Β 
  • Services that utilize SSO may spend much less time helping users with lost passwords.
  • Administrators can centralize control over user access to platforms and easily grant permissions for or remove permissions from users.Β 
  • Administrators can better enforce strong passwords and security standards across applications.Β  Β 

Disadvantages of single sign-onΒ 

  • SSO can present security risks, as it only requires one set of credentials for access to multiple applications. Organizations can help mitigate this by requiring strong passwords from users.
  • Implementing SSO can be a complex and costly project since a detailed discovery phase is necessary to ensure the right processes and technologies are implemented.Β 
  • If the SSO system goes down, users would lose access to all the applications that come under its umbrella rather than just a single site or service.Β 
  • If an SSO account is hacked, that bad actor would have access to all applications, thereby exposing a large amount of private data.
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Hugh Jackman stars in 'Reminiscence,' a new sci-fi movie from the co-creator of 'Westworld' β€” you can stream it with HBO Max's ad-free plan on August 20

19 August 2021 at 16:11
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Reminiscence scene Hugh Jackman

Summary List PlacementMax (ad-free) (small)

On August 20, "Reminiscence" receives a simultaneous release in theaters and on HBO Max. Only subscribers to HBO Max's ad-free plan will be able to stream the movie at home.

The sci-fi adventure stars Hugh Jackman as a private investigator who can access and relive memories. When a client (Rebecca Ferguson) disappears under peculiar circumstances, he's determined to uncover the truth and find her.Β 

The dystopian movie is written and directed by "Westworld" co-creator Lisa Joy. "Reminiscence" is Joy's first feature film. "Westworld" will return for a fourth season on HBO in 2022. You can stream the first three seasons right now on HBO Max.

Where to watch 'Reminiscence'

"Reminiscence" will be available to watch in theaters and with HBO Max on August 20. The movie will remain on HBO Max for 31 days. To stream "Reminiscence" and other theatrical premieres with HBO Max, you need a subscription to the ad-free plan ($15/month).

The streaming service also offers a cheaper ad-supported plan for $10 a month, but this option does not include access to brand-new theatrical releases like "Reminiscence" and "The Suicide Squad."

If you subscribe to Hulu, you can claim a free one-week trial of the HBO Max add-on. Only new HBO Max members are eligible for this promotion.

Max (ad-free) (small)Monthly Subscription (small)

HBO Max works with computer browsers, smartphones, Xbox consoles, Playstation consoles, tablets, and most smart TVs, including LG and Samsung. The HBO Max website provides a full list of compatible devices.

Select devices can stream "Reminiscence" in 4K Ultra HD resolution with high dynamic range (HDR). Check the HBO Max website to see if your smart TV and media player is compatible with high-quality streaming.Β 

What other theatrical releases can I watch on HBO Max?

Although "The Suicide Squad" is still in theaters, you can stream the movie right now on HBO Max with the ad-free plan. The unconventional superhero movie from director James Gunn is available to stream until September 5.

The next three theatrical premieres coming to HBO Max are:

  • "Malignant" (September 10)
  • "Cry Macho" (September 17)
  • "The Many Saints of Newark" (October 1)

A movie adaptation of the epic science fiction novel "Dune" will be available to stream on October 22.

You can learn more about HBO Max in our full HBO Max guide and our HBO Max review. For more streaming recommendations, check out our guide to the best streaming services and the best streaming devices.

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How to use Snapchat filters and lenses, or set up Snap Camera with video chat apps like Zoom

19 August 2021 at 15:33

Snapchat birthday filter

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Snapchat's various features can be confusing to the uninitiated. The difference between filters and lenses, for example, may not be clear.

To help, here's a quick social-media lesson: Snapchat filters are static, and sit on top of your image or video. Snapchat lenses, on the other hand, are augmented reality animations that can change the sound of your voice or appearance as you move on the screen.Β 

And unlike Snaps themselves, filters and lenses are available on your computer via the Snap Camera app. So if you want to add them to a Zoom call, or even to a livestream, you can.

Here's what you'll need to do to use Snapchat filters and lenses on your phone or computer.

Enable Snapchat filtersΒ 

1. Open Snapchat and log in, if needed.

2. Tap your profile icon, located in the top-left corner of the screen.

Screenshot of homepage in Snapchat app, with profile avatar highlighted

3. Tap the settings icon, which looks like a gear, located in the top-right corner of the screen.

Screenshot of Snapchat app profile page with settings icon highlighted

4. Under Additional Services, select Manage.

Screenshot of Snapchat app Settings main page

5. Toggle Filters to the on position. If you don't see this option then you likely already have filters automatically enabled.Β 

Use Snapchat filters

1. Open your Snapchat app.

2. Take a photo by tapping the circle in the bottom-center of the screen, or take a video by tapping and holding it down.

Screenshot of camera screen in Snapchat app

3. Swipe right or left over the photo or video you just took to cycle through your filters.

Screenshot of filter over image on Snapchat app

4. If you want to use more than one filter, you can do so by tapping the filter-stacking icon, which appears once you add the first filter to your Snap, and then continue to swipe through additional filters. Otherwise continue to step five.

Screenshot of filter-stacking icon in Snapchat app

5. Tap Send To in the bottom-right corner of the screen to send the Snap to friends or add it to your story.

Try Snapchat lenses

1. Open your Snapchat app.

2. Tap the screen. A carousel of icons will then appear at the bottom.

Screenshot of camera screen with lenses in Snapchat app

3. Swipe through the assortment of lens options at the bottom of the screen. Be aware that it may take a moment for each one to load.

4. When ready, select the lens you want and tap its icon to capture a quick photo β€” or tap and hold for video.

Set up Snap Camera to add filters and lenses to video calls

To use the Snap Camera app, your computer needs to meet these system requirements:

  • Windows 10 (64 bit) or newer; MacOS 10.13 or newer.
  • Minimum of Intel Core i3 2.5Ghz or AMD FX 4300 2.6Ghz with 4 GB RAM; Intel HD Graphics 4000 / Nvidia GeForce 710 / AMD Radeon HD 6450; screen resolution of 1280x768 or higher.

Assuming your computer meets those requirements, you're in luck: the Snap Camera app is free to download and use β€” and you don't even have to have a Snapchat account to use it.Β 

To use Snap Camera:Β 

1. Download and install the Snap Camera app and be sure to give the app permission to use your camera and mic when prompted.

2. Click the star icon, which appears when you hover over a particular filter or lens, to add it to your favorites and make it easier to access.

Screenshot of Snap Camera app lens selection page

3. When you use a video call app or other program that uses your webcam, select Snap Camera in that app's settings.

Screenshot of Zoom desktop app with

4. To use a filter or lens, simply select it from within the Snap Camera app, either via the main page or from your favorites by clicking the star icon in the top-left corner of the screen. Your image will then automatically update with the selected lens or filter.

Screenshot of Snap Camera lens selection

To turn off the filter or lens, simply click it again in the Snap Camera app.

Keep in mind that the process of selecting the Snap Camera app as your camera source will vary slightly from app to app.

For example, in Zoom, you can do this by simply selecting the up-carrot next to the video icon, and under Select a Camera, you'd choose the Snap Camera app.Β 

But, if you're on Twitch and use Streamlabs OBS, you'd do this by clicking the plus icon, located in the top-right corner of the Sources panel. Then, select Video Capture Device and click Add Source. Then you can give it a name and add it as a source. From there, select that camera from the device drop-down menu in your settings.

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Google has a top-secret 'Project Hug' initiative to stop major developers leaving the Play Store, Epic says (GOOG)

19 August 2021 at 15:01

Sundar Pichai

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Epic Games said Google gives preferential treatment to major developers to keep them publishing apps on the Google Play Store, newly filed legal documents said.

In anΒ unredacted filingΒ from its antitrust complaint against Google, Epic said Google has a secret initiative, once called "Project Hug," that it launched to mitigate the risk of developers leaving the Play Store and potentially losing Google billions of dollars in revenue.

Epic cited internal Google documents in which Android executives called the program "a hug developers close and show love plan." This included extra promotion for their apps, the suit alleged.

Epic suggested that the initiative is ongoing and now runs as the "Apps and Games Velocity Program."

The claims were disclosed in an unredacted version of Epic's antitrust complaint against Google, which previously disclosed a claim that Google attempted to buy "some or all" of Epic. A judge on Wednesday ordered that the complaint be wholly unsealed, despite Google's objections.

Epic also said that, as part of Google's Hug initiative, it planned to spend "hundreds of millions" of dollars on secret deals with over 20 developers that were at risk of leaving the Play Store, including Activision Blizzard. Google, it said, saw a "contagion" effect led by Epic and others to build alternative app stores that would be available to Android-device users.

Referring to a 2019 presentation made by Google's finance team, Epic said Google feared that Epic running its own store would risk $350 million of Google's revenue, with a maximum risk of $1.4 billion by 2022.

Google further estimated that the Google Play profit margin and revenue risk of letting developers leave the Play Store to compete was "up to $6B / $1.1B in 2022" alone, Epic alleged in the filing.

Epic also said that, by December 2020, Google had signed deals with the "vast majority" of developers it targeted with Project Hug.

A Google spokesperson did not immediately respond to a request for comment.

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OnlyFans says it's getting out of the hardcore-porn game

19 August 2021 at 14:54

OnlyFans screengrab

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OnlyFans said it plans to block its users from posting sexually explicit content on its site.

The company said on Thursday that it would implement the new policy in October, Bloomberg first reported. The company told Insider it will share more on the policy in the coming days.

"In order to ensure the long-term sustainability of our platform, and to continue to host an inclusive community of creators and fans, we must evolve our content guidelines," the company said in a statement. "These changes are to comply with the requests of our banking partners and payout providers."

OnlyFans will still allow users to post nude photos and videos, so long as they do not violate OnlyFans' acceptable use policy, which bars users from posting illegal content, including footage of minors or content that is not their own.

The decision to ban sexually explicit content reflects a major branding change for the site that has gained much of its success from pornographic content. To date, the site hosts over 130 million users and has paid creators over $5 billion since it was created in 2016.

The decision could affect over 2 million creators who use the site, the company's numbers indicated. It's unknown exactly what share of creators make money solely from explicit content. The site has long been known as a source of income for sex workers, especially during the pandemic when many had to pivot from in-person roles.

In recent months, OnlyFans has faced difficulty drumming up investor interest, a report from Axios said. The decision to eliminate sexually explicit content could help the platform lure in investors who may be wary of the site's NSFW brand.

It's not the first time the platform has attempted to shift its image away from pornographic content to cater to more mainstream celebrities and creators as opposed to sex workers. On Tuesday, OnlyFans launched a free streaming service called OFTV, an on-demand site that focuses on topics such as fitness and cooking instead of sexually explicit content.

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All eyes are on the alt data industry's first public company. Here's how Similarweb is putting its new capital to work and boosting partnerships with the likes of Walmart, Google, and CNN.

19 August 2021 at 14:43

uses of alt data 4x3

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The alternative data space has big aspirations.

Long-time players want to become enmeshed with massive Fortune 500 corporations to diversify beyond fickle hedge funds and financial services companies that always have an eye on the bottom line. New datasets crop up everyday thanks to new technology and apps.

But while the industry as a whole has become more institutionalizedΒ β€” with major traditional data players buying their way in β€” there hadn't been a true alternative data-only player to go public until May.

Similarweb, the Israel-based web traffic-data company, is one of the most widely used providers in the industry, and the market values the company at roughly $1.5 billion. But the firm's losses have grown faster than its revenues, the company's first earnings report shows, and the company has toΒ move beyond just catering to investors to keep up with expectations.Β 

Its challenge lies in explaining to potential new clients not just who Similarweb is but what alternative data is. One of the company's analysts, Jefferies' Brent Thill, lists its peer group as "high-growth software companies," for example.Β 

How successfully Similarweb and its rapidly growing marketing team can do this will be a measuring stick for the industry as a whole.

All eyes on Similarweb

The alternative data market β€” which is comprised of non-traditional sources like satellite images and phone geolocation data β€” is used to help companies get an edge on their peers. Popularized by hedge funds, some datasets have become so widely used however that they've become table stakes for competing in the investment industry. Β 

Known for tracking millions of websites, Similarweb is now in the somewhat ironic position of being closely watched itself. With long-time alternative data players becoming more mature, Similarweb's IPO could be the first of many to go public.

The firm itself is optimistic that the infusion of capital from public investors will help both the industry and the company.Β 

"The business growth has really accelerated in the past couple of years, and we feel like we have the opportunity to really scale," said Ed Lavery, the director of investor intelligence for Similarweb. Ed Lavery Similarweb

"One of the things that let us IPO was this story of our scalability."

Scaling up requires bringing on partnerships with existing clientsβ€” a spokesperson told Insider that the company completed its largest-ever deal with a long-time client in the second quarter to the tune of $3.5 million-plus in annual revenue β€” while bringing in new ones. The firm believes the ease of its platform, which provides stats and analytics on website traffic, allows non-technical corporations to understand it and see the value of the product.

It can be from simple stats, such as which pages are being visited the most on a retailer's website, to more advanced analysis like who is buying what product online at certain times.

"You don't have to be a data expert at all to pull out insights from our platform. They don't need to clean data, it's just right there," Lavery said.

So far, Similarweb has been one of the bigger successes at breaking into the notoriously difficult corporate channel, counting Walmart, Google, Publicis, Merck, DHL, and CNN as clients. The company spokesperson said there have been more than 600 new customers in the last 12 months, as companies had to rapidly shift to a digital strategy thanks to the pandemic.

This growth is being driven by a serious investment in marketing, Lavery said. The firm hired its first chief marketing officer last year, Kevin Spurway, and has increased its spending on sales and marketing from $11.8 million in 2020's second quarter to $21.4 million last quarter.Β 

"We have the opportunity to really accelerate our growth," Lavery said, but the firm needs to explain to data newbies exactly what they are.

"In order for us to create a super scalable mass market, we need to market alt data as a whole."

Spend money to make money

Profitability is not a requirement for public companies now like it was in the past, but Similarweb's big spending spree on marketing and sales has pushed expenses up by $34 million this year compared to 2020 while revenues have only jumped $19 million, to $62 million. And the firm is actively looking for acquisition targets, according to CEO and founder Or Offer, which could be expensive.Β 

But analysts are generally excited about the stock, despite the company falling in its first day of trading (as of the end of the day Wednesday, it is down roughly 4% since its debut). Jefferies' Thill wrote in a recent report following the earnings report on Aug. 11 that the company has no debt after using some of its IPO windfall to pay off existing loans, and that overall headcount at the company is up nearly 60% year-over-year, partially thanks to new offices in Virginia and Germany.

"We believe SMWB has significant runway to further penetrate against its largest accounts, highlighting potential to hit $10M+ for some top customers over time," Thill wrote about potential revenue growth, using the four-letter ticker for Similarweb. William Blair is even higher on the stock than Jefferies, with analysts writing on Aug. 11 that the investments made by the firm put "30%-plus growth within reach for the next few years."

The firm is naturally very bullish on its prospects. Lavery sees web traffic becoming even more widely used than it is today, and sophisticated investment managers that are the alt data industry's original clients have already helped spur this growth by buying into the stock.

Hedge funds that owned the stock as of the end of the second quarter, according to public filings, include billionaire-run shops like Steve Cohen's Point72, Izzy Englander's Millennium, Ken Griffin's Citadel, and Paul Tudor Jones' Tudor Investment Corp.Β 

"It's proof that the industry is being taken seriously enough by investors that they're willing to not just buy the product, but invest in the companies creating the product," he said.

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How to mass-delete all your emails on Gmail at once

senior professional typing on laptop at office

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If you have a cluttered Gmail inbox, you're not alone. Whether you're looking to free up some storage space (to prevent having to pay for additional storage) or simply looking to Marie Kondo your inbox, there are some shortcuts for mass-deletion.

Mass-deleting emails can be helpful for emails filed in your Social or Promotions tabs, which often pile up or get ignored. There are also shortcuts for deleting all read emails, all unread emails, and emails from specific senders. Here's how to do it all.

How to delete all read or all unread emails on Gmail

1. Log in to your Gmail account.

2. In the search bar at the top of the screen, type label:read to display all read emails or label:unread to display all unread emails.

3. Click the Select all box to the left of the Refresh button. This will select all emails on the current page (50 emails). To mass delete all emails in this category (not just those on the first page), also click Select all conversations that match this search.

Screenshot of a Gmail inbox with all unread emails selected

4. Then click the Delete icon at the top, which is shaped like a trash can.

How to delete promotions on Gmail

Promotional emails are emails sent by companies or organizations to consumers with the general goal of selling products. These types of emails are automatically filed in your Promotions tab to keep them separate from your primary inbox.Β 

You may get promotional emails from retailers after making a purchase on their website, or from a blog after signing up for their mailing list.

1. Log in to your Gmail account. Click on the Promotions tab at the top, above your list of emails.

2. Click the Select all box to the left of the Refresh button. This will select all promotional emails on the current page (50 emails). To delete all emails in this category, also click Select all conversations in Promotions.

Screenshot of Gmail inbox with

3. Then click the Delete icon at the top, which is shaped like a trash can.

How to recover deleted emails on Gmail

If you've accidentally deleted some emails you didn't intend to, don't fret. Deleted emails are stored in your Trash folder, where they're stored for 30 days before being permanently deleted.Β 

1. Log in to your Gmail account. Scroll down the menu on the left side of the screen and click the Trash folder. You may need to click on More to reveal it.

2. Click on the boxes next to the emails you want to restore.

3. Click the Move to icon (a folder with an arrow pointing right), then select the name of the folder you want to send the emails to.Β 

Screenshot of a Gmail Trash folder with emails selected to restore]

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Seeking nominations for the top affiliate marketing programs for social-media influencers

Vi Lai Skincare influencer

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Affiliate marketing is one of the many ways influencers make money on social media.Β 

Whether it's sharing links in an Instagram Story or a discount code below a YouTube video, affiliate marketing allows creators to earn a cut from the sales they're driving with their content.Β 

For instance, Vi Lai, a skincare influencer on TikTok and Instagram with hundreds of thousands of followers, told Insider she was making upwards of $5,000 a month through affiliates.Β 

One of the skincare brands she frequently promoted on her social platforms was Paula's Choice. But the brand's affiliate program doesn't just exist on its own. Paula's Choice, like many other brands, relies on a third-party affiliate marketing platform that provides tools and insights.Β 

Paula's Choice uses Impact, an affiliate marketing platform that works with other brands like Walmart, Airbnb, and Savage X Fenty. But platforms like LiketoKnow.it and ShopStyle are also popular among influencers.

In recent months, some of these platforms have tested out new tools and features, such as MagicLink's Text2Shop program, which lets influencers text subscribers with affiliate links and codes through a product developed in partnership with Community.Β And social-media companies themselves, like Instagram and Pinterest, are paving their way in affiliate marketing with their own native tools and programs.Β 

As the affiliate space heats up alongside the buzzy "creator economy" in general, new platforms are emerging and new favorites are coming out on top.

Insider is highlighting these leading affiliate marketing platforms and networksΒ in its second annual list.

We want to hear from you for nominations of the top affiliate platforms and companies. Please submit your ideas through this form by August 26, or enter the information below:

The list will be determined by Insider based on our reporting and the nominations that we receive.

The rankings will factor in which networks offer high commission rates, access to top brands, robust tools, and their impact on the space broadly.

Check out last year's list of the top 11 affiliate marketing networks that influencers use, here.

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A YouTuber turned her channel into a full-time career after losing her job during the pandemic. Here's what she earns in a month.

19 August 2021 at 13:41

Savannah Macy

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This is the latest installment ofΒ Insider's creator money logs, where creators on YouTube, Instagram, and TikTok break down how much they earn.

When Macy Schmidt got laid off from her job as a client-services specialist at the end of 2020 as a result of the pandemic, she decided to try her hand at turning her vlog-style YouTube channel into a full-time gig.

At the time, YouTube was more of a side hustle, and the 22-year-old had about 30,000 subscribers, according to data from Social Blade. Now her channel has grown to about 50,000 subscribers, and she posts new videos every Monday, Thursday, and SaturdayΒ about her life in Las Vegas.Β 

Her most popular videos feature her boyfriend, the YouTube star Graham Stephan (3 million subscribers). For instance, one of Stephan reacting to himself in Netflix's "Selling Sunset" has racked up 284,000 views. Her occasional videos on personal-finance advice also perform well, including the popular explainer of how she saved $100,000 by the age of 22 (200,000 views).

Schmidt credited Stephan with helping her get her start on YouTube.

"It never clicked for me that I wanted to do YouTube until I met my current boyfriend, and he had a YouTube channel," Schmidt told Insider.

Stephan, who is popular for his real-estate and personal-finance videos, has turned his YouTube channel into a lucrative career. He told Insider last year that his channel had earned $141,000 in a single month from Google-placed ads alone.

Ads are also one of Schmidt's main sources of income as a YouTube creator.

YouTube's central monetization metric for measuring that ad revenue is called revenue per mille (RPM). The rate shows how much a creator earns per every 1,000 video views (after YouTube's 45% cut). Schmidt's average RPM rate is about $7, she said. This rate is low compared with some other creators because her channel's recent videos are vlogs and reaction videos, and advertisers on YouTube typically pay more for business or finance-related content.Β 

Schmidt broke down how much she'd earned from ads on YouTube in 2021, which Insider verified with documentation she provided:

  • January: $1,418Β 
  • February: $3,523
  • March: $2,515
  • April: $1,766
  • May: $2,087
  • June: $1,909
  • July: $1,366

Schmidt's two main sources of income as a YouTube creator are brand sponsorships and advertisements from the Partner Program. On average, she works with one or two brands a month, and she charges between $500 to $800 for a single deal. Insider verified these figures with documentation she provided.

Schmidt also earns money from her investments and other side work unrelated to YouTube.

Savannah Macy

How much time she spends creating weekly videos for YouTubeΒ 

Schmidt posts three 12- to 18-minute videos a week. On average, she spends about two to three hours planning out what to say, 45 minutes to an hour filming, and about six to 14 hours editing, she said.

"Editing is where I think I spend the biggest chunk of time," Schmidt said. "I am a little bit of a perfectionist, and sometimes I will sit there and keep tweaking, so it can take a while."

She also spends time vetting emails from brands, she said. She likes to research each company that reaches out to her to make sure it's something she wants to associate her name with.

"There's definitely a lot more admin work, and when you're dealing with sponsors, usually you have to go through multiple rounds of revision, which can include refilming or reediting," Schmidt said.

But the hardest part of starting a channel is posting that first video, Schmidt said.

That's "because you want it to be perfect, but your editing skills aren't that great, and filming is going to be difficult because it's going to feel awkward," she said, adding: "Once you start, make a goal to post once a month or week and just be consistent with it."Β 

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How to unlock your phone to change carriers

19 August 2021 at 13:39

woman using laptop and phone at home

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If you bought your phone from a cell phone carrier like AT&T or T-Mobile, there's a good chance that you don't actually own that phone. If you're still paying monthly bills for it, or just have it locked to the network, the phone carrier has some say over it.

That's where unlocking comes in. When you unlock your phone, you get full ownership of the device. This means that you can then switch cell phone carriers without having to buy a new device.

Although every carrier has a slightly different unlocking process, they're all similar. Here's how to unlock your phone, no matter which carrier you're signed up with.

How to unlock your phone

Meet the prerequisites

Before you can unlock your phone, you'll need to fulfill a few terms.

  • If you bought your phone on an installment plan, you need to pay off the entire device (the only carrier that explicitly doesn't require this is Verizon).
  • Your phone can't be reported as lost or stolen, and your account with the carrier needs to be in "good standing."
  • You're current with all of your phone bills, and don't have any past-due balances.

Young man at home, paying bills online

Additionally, most carriers require you to have kept the phone locked on their network for some period of time, ranging by carrier from 40 days (for T-Mobile) to one year (Boost Mobile).

Request the unlock

If you've met all the terms and conditions required by your carrier, you can ask for the unlock. Again, every carrier makes you go through a slightly different process β€” for example, AT&T has an online portal you need to fill out β€” but you can't go wrong by calling your carrier's customer service line. Worst case scenario, they point you in the right direction.

If you call and they tell you that you're eligible for an unlock, request it. It might take a few days, but once your request is processed, you'll receive a confirmation email or letter. While you're waiting for that confirmation, keep your SIM card in your phone.

For further detail on the requirements and processes of major carriers, see our guides on unlocking phones from AT&T, Verizon, T-Mobile, and Boost Mobile.Β Β 

Once you've unlocked your phone, you can feel free to cancel your carrier contract and move to another company. All you'll need to do at that point is switch out the SIM card in your phone.

SD card SIM card being inserted into Android phone

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The Taliban's following on Facebook has more than doubled as social media companies struggle to enforce bans

Taliban holding guns on top of truck in Afghanistan

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Governments around the world are deciding whether or not to accept the Taliban as a legitimate government after the terrorist-affiliated group seized control of Afghanistan. Now, social media companies are racing to decide, too.Β 

Facebook, YouTube, and Twitter are enforcing varied bans against Taliban content on their platforms. But as the extremist group attempts to use social media as a means of governance β€” instead of glorifying violent content β€” the rules aren't clear as to who or what should be banned from the sites.Β 

According to a New York Times report, the social media bans currently in place have not stopped the extremist group from growing their audience online. An analysis conducted by the Times found that over 100 new pro-Taliban accounts have popped up across Twitter and Facebook since August 9.Β 

Followers of the Taliban's official Facebook pages have grown by 120% to 49,000 users, and tens of thousands of users are viewing the group's YouTube videos, the Times reported on Wednesday. On Twitter, Taliban videos amassed half a million views in one day.

Taliban spokesperson Zabihullah Mujahid has over 300,000 followers on Twitter, his bio reading: "Member of Negotiations Team and Polit. Office Spokesman for International Media." Mujahid easily circumnavigated Facebook's ban of his WhatsApp account by connecting with journalists through the account of a fellow Taliban leader, the Times said.Β 

A Facebook spokesperson told Insider the company was "proactively" taking down content praising the Taliban, and that it had deployed a team of Afghanistan experts to monitor the situation.

Across platforms, Taliban-related users are avoiding posting content that explicitly breaks platform rules such as "the glorification of violence" and "hateful conduct" in order to avoid getting kicked off.Β 

Ayman Aziz, a researcher who studies Afghanistan and Pakistan, told NYT that social media's current approach toward moderating the Taliban has allowed the group to grow a "new regime" online.Β 

"The situation in Afghanistan is rapidly evolving," a Twitter spokesperson told Insider. "We're also witnessing people in the country using Twitter to seek help and assistance. Twitter's top priority is keeping people safe, and we remain vigilant."

On Tuesday, a YouTube spokesperson told Insider that all accounts believed to be owned or operated by the Taliban would be terminated from the platform, and said this was a longstanding policy.

"The Taliban is sanctioned as a terrorist organization under US law and they are banned from our services under our Dangerous Organization policies. This means we remove accounts maintained by or on behalf of the Taliban and prohibit praise, support, and representation of them," a Facebook spokesperson told Insider.

"Facebook does not make decisions about the recognized government in any particular country but instead respects the authority of the international community in making these determinations. Regardless of who holds power, we will take the appropriate action against accounts and content that breaks our rules."

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How to copy and paste on a Mac computer, or from a Mac to other Apple devices

woman hands typing on keyboard laptop

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Copy and paste is one of the most basic and helpful computer shortcuts. It saves time and ensures that text and images are preserved in their original form; no need to type out text you see on a webpage into an email or document when you can simply copy and paste.

There are several different ways to copy and paste on a Mac, and knowing them all helps you use this function no matter what you're copying and pasting. You can even copy and paste content across Apple devices.

Here's how to do it all.Β 

How to copy and paste on Mac with keyboard shortcuts

1. Highlight the text you want to copy using your mouse or trackpad.

2. Hold the Command key, then press the "C" key to copy the highlighted text.

Image of Mac keyboard with Command + C keys highlighted

3. Click to place the cursor where you want to paste the copied text.Β 

4. Hold the Command key, then press the "V" key to paste.

Image of Mac keyboard with Command + V highlighted

How to copy and paste on Mac with a mouse or trackpad

1. Highlight the text you want to copy using your mouse or trackpad, then right-click. If you're copying an image, GIF, or another file type, simply hover the cursor over it before clicking.

2. In the pop-up menu, click Copy.

Screenshot of Insider author page with text highlighted and a pop-up menu showing the copy function

3. Click to place the cursor where you want to paste the copied text or file.

4. Right-click, then select Paste in the pop-up. If you're simply copying and pasting, the pasted text will maintain the same formatting from its original context.Β 

Screenshot of a Google Doc with a pop-up menu highlighting the paste function

How to copy and paste on Mac using the toolbar

1. Highlight the text you want to copy using your mouse or trackpad.

2. In the toolbar at the very top of your screen, click Edit, then select Copy in the drop-down.

Screenshot of an Insider author page with the copy option highlighted in the toolbar

3. Click to place the cursor where you want to paste the copied text.Β 

4. In the toolbar at the very top of your screen, click Edit, then select Paste in the drop-down.

Screenshot of

How to copy and paste on Mac to match formatting

The methods detailed above will transfer highlighted text as it appears in its original context, i.e. in its original font, size, color, etc. This isn't always ideal, but there's an easy workaround to help keep things consistent in the email or document you're pasting text into.Β 

To change copied text to match the style of its new location, follow the steps below:

1. Highlight the text you want to copy using your mouse or trackpad.

2. Copy the text using either of the methods discussed above: right-click, toolbar, or Command + C.

3. Click to place the cursor where you want to paste the copied text.Β 

4. In the toolbar located at the top of the screen, click Edit, then click Paste without formatting. It can also be phrased as Paste and Match Style or something similar. When pasting without formatting, the copied text is set to match the style of the document or email you're pasting into.

Screenshot of a Google Doc with the

How to copy and paste between Apple devices

If you have an iPhone or iPad registered under the same iCloud account as your Mac, you can easily copy and paste text and photos between devices. Here's how it's done:

1. On your Mac, open System Preferences, and click General.

2. Toward the bottom of the General page, check the box next to Allow Handoff between this Mac and your iCloud devices.Β 

Screenshot of Mac System Preferences showcasing the Handoff capability

3. On your iPhone or iPad, open the Settings app, and tap General.Β 

Screenshot of iPhone Settings app homepage

4. On the General page, select AirPlay & Handoff.Β 

Screenshot of General page in iPhone Settings app

5. Ensure the Handoff feature is on by tapping the switch, turning it from grey to green.

Screenshot of iPhone settings window showcasing the Handoff capability

6. On your mobile device, tap to highlight the text or image you want to copy, then tap Copy.

Screenshot of an iPhone browser tab with text highlighted]

7. On your computer, paste the content using any of the methods described above. This method also works for copying content on your computer and pasting it on your mobile device.

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Why venture capitalists have bet over $13 billion on online-education startups in 2021 alone

19 August 2021 at 12:39

Woman sits in front of laptop

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Investments in job-training and online-education platforms have skyrocketed this year.Β 

Venture-capital firms like Salesforce Ventures and Andreessen Horowitz have more than doubled their investments in online-learning companies from $241 million in 2020 to $542 million in 2021, according to the venture-capital database PitchBook. Globally, investments in hot companies like Guild Education, Degreed, and Udemy Business have grown to $13 billion this year alone.

Investors told Insider that they believed online-learning programs and other education-adjacent software firms β€” known in the industry as educational technology, or edtech β€” could address two major problems in the tech industry: access to affordable IT education and the skills gap between the experience of the workforce and the needs of the industry.

"COVID has already accelerated an already critical transition to remote work," Byron Deeter, a partner at Bessemer Venture Partners, told Insider. This year, Bessemer invested in a $150 million Series E funding round for Guild Education, which provides companies like Walmart, Target, and Discover with professional courses for their employees.

"The dual effect of the labor shortage and skills gap have highlighted the need for these platforms," Deeter said.

Analysts attribute the labor shortage to the lack of access to traditional education.

"The mountain of college debt combined with the moving target of the economy moving more towards tech make the translation to the workforce difficult," Deeter said.Β 

Coursera, which formerly received venture-capital backing, has been addressing the talent shortage by making IT education accessible and understandable to people outside the industry. The company, which went public earlier this year, offers courses in data management, engineering, and cloud computing. Today, Coursera is valued at over $5 billion.

The workforce needs new skills to meet the needs of employers

According to a February 2020 McKinsey survey of 1,145 executives, nearly 90% of respondents said they believed their firms already faced a skills gap between the expertise of their workers and their companies' needs or would face one in five years.Β 

Companies are trying to address this issue through "upskilling," or teaching employees additional skills. In March, the online-education platform Reforge raised over $21 million in Series A funding from Andreessen Horowitz and Invariantes, among other venture-capital firms. The next month, Degreed, another such service, broke a record by raising $183 million in Series E funding, the largest investment round by any business-education platform.

"The No. 1 criteria for us to get excited about a company is when they are able to capture very clear and cyclical adoption trends," Francisco Alvarez-Demalde, a cofounder of Riverwood Capital, one of the largest investors in Degreed, told Insider.

According to Alvarez-Demalde, the huge investments in upskilling platforms like Degreed are an example of how quickly the job market in tech is changing, as people are expected to have degrees of IT experience, regardless of their expertise.

In response, edtech globally is going through an "avalanche," as the industry's deal flow averages triple the levels of 2020, according to PitchBook data.

"COVID-19 pushed industries like edtech to mature," PitchBook's venture-capital analyst Cameron Stanfill told Insider. He predicted such upskilling platforms would become as ubiquitous as products like Zendesk and other customer-relationship-management systems at companies worldwide.

The effectiveness of online education is an open question

Still, critics wonder how effective online upskilling education is.Β 

Organizations spent over $357 billion globally on job training, but in a CEB survey of almost 1,500 managers, 75% of respondents said they were dissatisfied with their company's learning and development program. And in a McKinsey survey of employees, only 25% of respondents said they believed the training they received improved performance.Β 

According to a 2019 report in the Harvard Business Review, the downside to easier access to online training may be lower completion rates when compared with in-person education. To account for this, platforms like Udemy Business and Degreed determine the success of a class by not only enrollment but also how often and how much time a user spends on their coursework. They also make classes as interactive as possible.

But many venture-capital investors still believe edtech will revolutionize how we learn both on and off the job. As tech skills become ubiquitous, venture capitalists see edtech as a viable solution.

"Before, it was a select few companies and institutions that would act as oligopolies of information," Alvarez-Demalde said. "Now you don't need to belong to a club. Information access is global. I believe the need for edtech will be permanent as remote work continues."

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Sex sells, but startup investors are NSFW-wary when it comes to putting money into OnlyFans

19 August 2021 at 11:56

OnlyFans screengrab

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OnlyFans has no trouble drumming up user interest, but investors may be more hesitant to buy into the NSFW brand.

The online creator platform that allows users to sell or purchase original content β€” usually of the pornographic variety β€” is struggling to find investors, according to a report from Axios. The company is actively seeking a "strategic partner," a source close to the company told the publication.

OnlyFans has been actively looking for investors since the spring, but several investors have passed on the opportunity to support the company, Axios said.

The startup is valued at over $1 billion and the company is extremely profitable β€” taking a 20% cut of the more than $2 billion its creators generated in 2020.Β Based on its profit margin, if the company sold almost anything other than porn, it would be luring in investors in droves.

Startups that cater to people's vices have often been overlooked and underfunded when it comes to major venture capital firms. This is in part due to vice clauses that bar institutional funds from investing in companies within the more forbidden arenas of cannabis, gambling, and sex.

But these companies are also notoriously profitable. The porn industry itself was valued at $97 billion as of 2020, but the industry also comes with several risks. For example, MindGeek β€” a company that runs several porn sites, including PornHub, and amasses over 115 million visitors per day β€” has created issues for investors when it comes to its depiction of underage people in videos, as well as allegations its videos feature sex trafficking victims. For some companies, a porn startup could create a massive public relations nightmare.

When it comes to OnlyFans, some investors have expressed concern over minors creating accounts on the platform, Axios said, though the company says it has controls in place to prevent the issue. Others worry the company's reputation could inhibit brand partnerships, the publication reported.

In June, Bloomberg reported that OnlyFans was looking to shift away from its adult content and raise new funding with investors that would help the site become more of a mainstream platform, catering to more celebrities and social media influencers.

So far, the startup appears to have been unable to distance itself from the porn content that made it successful in the first place.

Axios reported that the money OnlyFans is hoping to raise would allow its majority owner porn mogul Leo Radivinsky to partially sell off his stake. The investors could also help give the company "more legitimacy," a VC told Axios.

Read Axios' full story here.

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How a tiny food-tech startup convinced industry heavyweights like Chick-fil-A and Taco Bell to rely on it to fight a labor shortage

19 August 2021 at 11:45

Chick-fil-A franchisee Matt Ellenberg

Summary List Placement

Matt Ellenberg, a Chick-fil-A restaurant owner in central California, was struggling to keep up with drive-thru demand late last year.

Traditional hiring services and "help wanted" signs weren't drawing enough job applicants. So he and about a dozen other Chick-fil-A franchisees turned to Landed to speed up hiring. The year-old San Francisco startup uses artificial intelligence to match job applicants with restaurant jobs.

Since the beginning of the year, Landed has helped fast-food franchisees and retailers hire roughly 5,500 workers. That includes roughly 80 hires for Chick-fil-A franchises on the West Coast, like Ellenberg's.

"In the war for talent, we need to have all the tools at our disposal that we can," Ellenberg told Insider.

The labor battle has been especially challenging for the hospitality industry, which includes restaurants and bars. Despite gains in July, the sector remains down 1.7 million jobs from prepandemic levels. The shortage has forced chains to increase wages, reduce operating hours, and offer cash bonuses for new hires and referrals in recent months.

In late May, Chipotle said it would raise hourly wages to an average of $15, $2 more than its previous average. In April, a McDonald's in Florida offered $50 toΒ anyone who came in for an interview.

Others restaurants have turned to tech tools, from testing robot food runners to using hiring-and-retention apps like Landed to keep doors open.

Landed is backed by the notable venture firms Y Combinator and Javelin Venture Partners, which have led $1.4 million in VC funding for the app.

Landed differentiates itself from rival hiring tools like Zip Recruiter and Fountain because it caters to positions in hospitality, specifically restaurants. The app has about 56,000 people looking for jobs in the industry. Edizeven, another hiring tool, also specializes in filling restaurant roles but without the use of AI.

To shorten the application-review process, Landed sets up custom screening questions for job candidates. Candidates can additionally upload video profiles. Landed says it evaluates applicants on more than 50 data points, such as communication skills, body language, and work experience to determine the best fit for restaurants.Β 

That's gold for restaurant owners like Ellenberg and Matt Hountz, another Chick-fil-A operator. Both told Insider that Landed had helped them find qualityΒ candidates quickly.

"The toughest challenge is to find those great candidates who are willing to work in a pandemic environment," Ellenberg said.

On average, hiring managers spend about 25% less time on hiring, Landed CEO Vivian Wang said.

"We automate the entire recruiting process," Wang told Insider in an email. "All managers need to do is the actual interview and make the hiring decision."

Ellenberg said he was able to reduce the time he spends on recruiting from 25 to 17 hours per week since he began using Landed in December 2020.

Restaurant owners can directly chat with candidates through the app, which appealed to Ellenberg because he finds that "today's younger generation" doesn't like "to speak on the phone."

"They'd rather text," he said.Β 

In addition to Chick-fil-A, Landed works with franchisees for Applebee's, Taco Bell, Red Robin, Wendy's, Jersey Mike's, and Crumbl Cookies, a gourmet cookie chain that's opened about 170 stores during the pandemic.

Apple American Group, the largest Applebee's franchisee in the US with 444 restaurants in 26 states, said it is using Landed in a few dozen restaurants. Landed helped select locations hire, on average, two or three employees per week when pandemic capacity restrictions began to ease up in spring 2021.Β 

Like Ellenberg, the Chick-fil-A franchisee, the company said Landed helped reduce the amount of time general managers spent on hiring from more than 12 hours a week before adopting the technology to two hours a week.

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TikTok has expanded its tipping feature and now lets users pay some creators with 'gifts' on the 'For You Page'

18 August 2021 at 18:46

Screenshot of TikTok's new gifting feature on videos.

Summary List Placement

If you're scrolling through your TikTok For You Page, you may see a new prompt asking if you'd like to send a "gift" to the creator of the video you just watched.Β 

TikTok has expanded β€” for some creators β€” its tipping feature, which had previously been available on livestreams since its Musical.ly days. TikTok's "Live Gifting" feature had allowed fans to pay creators and was similar to features offered by platforms like Instagram, Facebook, and Twitch. But this apparent test is an expansion of that functionality.

I first came across this new feature on Monday, when a banner at the bottom of a video caught my eye. It read: "Love this video? Send a gift to [insert creator's TikTok handle]!"

I noticed that some other accounts β€” without the banner on their videos β€” also had this new gifting option in the comment section. Seconds before the video would come to an end and loop, a small present icon would pop up over the comment section button.

TikTok declined to comment on the expansion of gifting beyond saying that the company was "always thinking about new ways to bring value to our community and enrich the TikTok experience."

The new feature appears to be called "Video Gifts," according to Scott Hubbard, a TikTok creator with 7.2 million followers (many of whom follow Hubbard's account for the content he posts of his internet-famous dog, Gracie). Hubbard told Insider that he first got access to the feature about a week ago.

Screenshot of TikTok explaining how to gift creators.

Maybelline and Christian Perez, the creators behind the Love So Real account (about 4.6 million followers), also said they had gotten access around that time.Β 

The feature isn't available to all creators, however. Hubbard and Maybelline Perez said one requirement to qualify was having 1,000 followers. And Hubbard said an account had to be in good standing with TikTok's community guidelines.

Another TikToker, Dr. Muneeb Shah (known online as the @dermdoctor, with 9.3 million followers), said he got access to the feature about three weeks ago and added that it could be toggled on and off.

Fans can start paying creators for their TikToks

While TikTok declined to provide more details about this new feature, a more robust tipping program would come as no surprise as competing platforms (like Instagram) race to build creator monetization tools as a way to capture creators' loyalty and time.

"It's really cool to be able to see a video do so well and people all over the country β€” or the world β€” can say this video made me happy, here's a gift," Hubbard said.

Gifts on TikTok are a bit complicated to understand in dollars.

Users can purchase TikTok "coins" on the app and send creators "gifts" that each can cost between 25 and 1,000 TikTok coins. Then, those "gifts" are converted into "diamonds." Creators can see the total number of diamonds they receive, but it's not broken down by day or video, Hubbard said. The diamonds are then converted into dollars, which creators can cash out. TikTok takes a percentage of gift transactions, but the platform has not been transparent about how much it takes.

Hubbard said creators shouldn't expect a huge payday.

"It's not like you're making millions of dollars," Hubbard said. "It's more of a sign of gratitude."

Screenshot of top gifts in TikTok comment section

"To give you some perspective, I have gotten in the last month 500 million views on my account. So, half a billion views," Shah told Insider. "And [in] total from gifting got $15."

"It's not a significant sum of money," Shah added.

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The CEO of Cisco says the $239 billion networking giant is signing up more 'web-scale' customers than ever before as a 'transition' in the cloud drives more demand for cutting-edge data center gear

19 August 2021 at 13:20

Chuck Robbins cisco

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Cisco CEO Chuck Robbins acknowledges the networking giant was behind the curve during the world's first wave of cloud adoption β€” but now he says the firm is poised to meet the moment for the next big thing.

"We missed the first transition with these players and that we wanted to be prepared for this next architectural transition. And I think our teams have done a great job putting us in a good place," Robbins said on an earnings call with Wall Street firms to discuss its most recent financial results.

Cisco reported earnings for the fourth quarter of its 2021 fiscal year Wednesday, slightly beating Wall Street's expectations as revenue grew 8% year-over-year to $13.13 billion over the three-month period, and up 1% to $49.8 billion for the year.Β The company's software business, meanwhile, brought in $4 billion over the quarter, an increase of 7%, while its core infrastructure segment delivered $7.55 billion in sales, up 13% year over year.

Robbins has charted a course for Cisco to transform its business to grow beyond its traditional router and switch offerings in order to adapt to a world where businesses are increasingly paying cloud providers to host their networks instead of buying their own infrastructure to run networks on-premise.

Part of that transformation will hinge on Cisco's investment in its software businesses, and execs touted the growth in its software revenue on Wednesday. But the company also wants to become a bigger provider of infrastructure for firms that run giant data centers like Facebook and Google, also known as web scale companies.

During a call with shareholders on Wednesday, Robbins bluntly acknowledged that Cisco "missed" the first wave of cloud adoption in the past decade, but said the company is now aggressively pursuing new contracts to sell its high-capacity, 400-gigabit networking hardware to web-scale companies, which he sees as the next wave in the cloud transformation.

"Web-scale" is the industry term for those larger customers, including major cloud computing providers like Amazon, Microsoft, or Google, which consume enough computing and networking power to serve the wider internet. As the cloud computing and mobile app markets have boomed, so too has the need for robust data center hardware to keep up with the increasingly-intensive needs of the underlying data centers that make it all work.

In response to a question from an analyst, Robbins said the firm has inked deals with over 400 web-scale customers in the past year, though he didn't name any specific customers. He added that orders for its high-capacity optics cables for data centers, first unveiled in 2019, rose 160% in the fourth quarter of 2021 compared to the same quarter the year prior.

"I have to tell you that preparing for this call, I reflected over the last five, six years of having this discussion. And I always said that we would start talking about web-scale when it was meaningful," Robbins said. "And I guess I can now declare it meaningful."

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